Casa Nane
Architected and executed a high-impact media relations campaign to launch the U.S. debut of an Ecuadorian bakery and bistro in Miami's competitive Brickell neighborhood.
Client
Casa Nane
Industry
Food & Beverage
Service
Public Relations
Media Relations & Outreach
Media Training
Editorial Services
Duration
Ongoing
OverView
Casa Nané, a beloved bakery in Ecuador, was launching its first U.S. location in the heart of Brickell, Miami's busiest neighborhood. The brand had no existing U.S. digital footprint or media mentions.
The Challenge
The challenge was to launch an unknown brand in a highly competitive neighborhood and cut through the noise to introduce its authentic Ecuadorian flavors to a new audience, building buzz from the ground up.
The Solution
Daring Medium executed a high-impact media relations campaign, leveraging a unique journalistic angle that positioned Casa Nané as the "hidden gem" of Ecuadorian cuisine. The strategy included drafting a compelling press release, proactive media outreach, arranging media tastings, and publicizing a community-building "Blooms & Brews" event.
The Result
Daring Medium’s aggressive two-month campaign transformed Casa Nané from an unknown newcomer into one of Brickell’s “must try it out” spots. Starting from zero, we secured 16 high-impact media placements in premier outlets like The Infatuation, Eater Miami, and Miami New Times, while reaching over 1.5 million viewers via NBC 6. By capturing a combined audience of 327,000+ unique monthly visitors, we provided the bold visibility needed to cement Casa Nané’s status as a must-visit destination.
