Designed and executed a comprehensive go-to-market and digital strategy to build brand awareness from the ground up and drive conversions for the company's expansion into the Direct-to-Consumer (D2C) market.

Architected and executed a high-impact media relations campaign to launch the U.S. debut of an Ecuadorian bakery and bistro in Miami's competitive Brickell neighborhood.

Amplified the Miami Freedom Tower’s reopening into a global narrative securing 350+ media placements and reaching millions of eyeballs. Through strategic PR and storytelling, we successfully positioned this historic landmark as a premier, “can’t miss” cultural destination.